SuperSet Fitness

Superset Fitness was founded on the belief that serious training doesn’t have to feel intimidating or exclusive. Built around the dual pillars of strength and aesthetics, the gym sought to create an environment where high-performance training could coexist with approachability, creativity, and community. Through conversations with the owners and observation of the gym’s culture, it became clear that Superset needed an identity that captured both its physical intensity and its welcoming spirit—something that felt bold and modern without sacrificing warmth or personality.

Throughout the redesign process, the focus was on building a visual system that could support this balance. A strong, confident logotype establishes structure and authority, while vibrant accents and expressive graphic elements introduce motion and energy. The interplay between rigid geometry and organic marks mirrors the experience of the gym itself—disciplined programming layered with individuality and human connection. This system allows the brand to perform across digital platforms, apparel, and in-gym applications while remaining flexible and instantly recognizable.

Since its launch, the new identity has helped Superset Fitness better communicate who they are and who they’re for: athletes who value both performance and expression. Members are met with a brand that feels premium yet personal, structured yet alive, reinforcing Superset’s position as a modern training space rooted in both physical excellence and community culture. The result is an identity that reflects not just how Superset looks, but how it feels—unique, modern, welcoming, and vibrant.